About
Tourism in Western Australia
Where to next?
Western Australia is a big state with so much to explore and many adventures just waiting to be discovered. After you have travelled the Pathways to Wave Rock, why not think about where your next road trip might take you in this great state of ours?
Below are links to some awesome tourism organisations that can provide you with information to help you plan your next adventure.
Australia’s Golden Outback
The Gold Region Tourism Organisation Inc (GRTO) trading as Australia’s Golden Outback was established in early 2004 following the development of the “New Concept for State Tourism” by the Western Australian Tourism Commission.
The Region comprises of four tourism precincts – Goldfields, Gascoyne/Murchison, Wheatbelt and Coastal sub-regions.
It is the recognised marketing organisation under the umbrella of Tourism Western Australia (TWA) formerly the Western Australia Tourism Commission and has the specific task of marketing and undertaking promotional activities that will establish the region as a highly desirable tourism destination for intrastate, interstate and international visitors.
The objectives of the organisation are as follows:
- To establish Australia’s Golden Outback region as a recognised and highly desirable visitor destination.
- To increase visitor numbers, length of stay and visitor spending in the region.
- To manage stakeholder contributions to achieve the maximum and most efficient marketing outcomes for Australia’s Golden Outback region.
- To work with all industry partners and stakeholders to ensure that all issues of infrastructure and development, tourism-related communication and business opportunities of the region are best achieved.
Tourism WA
Western Australia’s tourism industry is an important part of our economy – supporting nearly 30,000 tourism businesses, generating 100,900 jobs and contributing $11 billion in visitor spend in 2019.
Our job at Tourism WA is to grow this important industry by promoting Western Australia as an incredible holiday and events destination, and inspiring more people to visit the State from around Australia and the world.
Western Australia Visitor Centre
The Western Australia Visitor Centre welcomes travellers to come in, explore, enquire and discover more about the must-see places on offer in Perth and throughout Western Australia. Relax in one of their lounges and chill-out areas while you decide where your travels will take you. The printed guides, maps and touch-screens provide you with a wealth of information to prepare you for your journey throughout Western Australia.
Browse the gifts and souvenirs that showcase locally-made Western Australian and Australian quality products available for purchase. They are an AFTA/ATAS accredited travel agent so you can book your next holiday through them with confidence.
Services include:
- Free booking service for holidays throughout Western Australia
- Itinerary planning
- Western Australia wildflower information and sightings
- Regional Brochures – collect in-store or they can send a copy directly to you (within Australia only)
- Provide special packages to Western Australia seniors making use of the Transwa Seniors travel entitlements
- They stock a range of Western Australian-made souvenirs and products to remember your trip by
Want to know more? The friendly staff can answer your questions and arrange travel bookings for you.
Other awesome tourism links
Responsible Tourism
Responsible Tourism is about "making better places for people to live in and better places for people to visit" as defined at the Cape Town Declaration, 2002. It is about protecting our environment, letting local cultures shine, ensuring local communities benefit from tourism expenditure and using these funds to enhance the quality of life for all.
- When bush walking or visiting Natural Attractions and Nature Reserves, respect wildlife and observe from a distance.
- Leave plants, rocks and artefacts where you find them.
- Use visitor facilities provided, be aware of signage, and keep to existing tracks and pathways.
- When visiting Nature Reserves, leave your pets at home.
- Dispose of your rubbish and food scraps in bins provided, or take it with you.
- Drive and park only on allocated areas.
- Roads and tracks on private property should not be used without the landholder’s permission.
